Benefits of Digitorial® Videos
Nothing is more effective at delivering your message than video. Most people only believe things that are visible to their eyes. Your video will present them proof of the benefits of using your particular product or service and quickly create emotional triggers in the viewer's mind to make a buying decision. Video creates a direct connection between you and your customers. Visitors to your Web site are looking for something and are prepared to offer their undivided attention. Focus that attention on your company's products and services and show them how they will benefit from doing business with you.
The Results Are In...The Online Publishers Association recently completed a study where 3500 Web site visitors where asked to report on their actions after visiting a Web site that had streaming video on it:
- 70% of respondents said they had seen a video ad online.
- 44% said they had taken some kind of action as a result of seeing that video.
- Specifically, 34 percent went to the corresponding brand's Web site.
- Approximately 15 percent requested information.
- 14 percent reportedly went to a brick-and-mortar store.
- 9 percent said they made a purchase after seeing the video ad.
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Internet video watchers tend to be active product purchasers.
- Since the Internet is a lean-forward medium (as opposed to the lean-back style of casual TV viewing), Internet video watchers tend to be active buyers who act on advertising and content they experience online.
- Even with high-ticket items such as automobiles, US Internet users were more likely to consider a purchase after viewing an online automotive video.
- 78% of users say online video ads are as good or better than TV ads to learn about advertisers; nearly two-thirds of users say they've taken action after seeing a video ad.
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Chamberlain Research conducted a test market research on the effectiveness of video on websites. The research consisted of one-on-one interviews regarding opinions and reactions to the video on websites.
- When consumers were asked: Would you be more likely to buy from a company whose (web) site has streaming video? 82.6% said they would be more likely to buy from a company web site if it has a web video
- When consumers are asked: Would seeing video (in the company's website) increase your comfort level in doing business with companies and/or buying products "on-line"? 73.4% indicated an increased comfort level after viewing a web video
- When consumers are asked: Would you be more likely to buy products over the Internet after seeing streaming video? 68.4% said they would be more likely to buy products online after seeing a web video
- When consumers were asked: Would you stay longer on a website that had a web video?78% reported that they would stay longer on a website with a web video
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– Results show that 78% agreed that online video ads provide as good as - if not more - of an opportunity to learn about an advertiser than TV commercials.
- 64% of respondents said that they have taken at least one of the following actions after seeing an online video ad: 44% went to a company's website, 33% searched the web for more information about a product or service, 22% went to a bricks & mortar store to look at a product, and 21% talked to friends/family about the product.
- For online video advertisers, the medium itself can be a valuable part of the message.
- 41% of respondents stated that after they see a brand featured in an online video ad, they are more likely to think of that brand as having a strong presence on the Internet.
- Nearly one in three say they think of brands featured in online video as "innovative" (32%), "creative" (32%), and "fun" (30%).
(source: TNS Market Research)
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Video Portfolio
